Plant-Based
Made with regenerated cellulose fiber derived from wood-based sources.
A Fresh Start
for Your Skin.
A fresh towel. Every time.
Meet the soft, strong, and absorbent single-use face towel made with plant-based cellulose fiber.
Fragrance-Free
No added fragrances. Just a fresh, clean feel.
Thoughtfully Made
Designed with both performance and sustainability in mind.
Fresh Every Time
A convenient single-use towel for a fresh start with every routine.
Gentle on
Sensitive Skin
Soft and gentle enough for everyday skincare routines.
Durable &
Multi-Purpose
Thick, durable, and absorbent for cleansing, drying, and refreshing.
Your face deserves a fresh towel.
Fresh Intention gives you a fresh, clean towel whenever you need one—without adding another towel to the laundry.
- Simple
- Convenient
- Fresh
Your Bathroom Towel
Used again and again, it can collect bacteria, oil, and makeup, and it ends up in the laundry.
The Fresh Towel
Start with a clean towel every time—for cleansing, drying, or makeup removal.
The Power of
Pearl Texture.
Soft on skin. Strong on performance.
Pearl-Embossed Texture
A textured surface for everyday cleansing.
Ultra-Soft Touch
Gentle and comfortable against delicate facial skin.
Superior Absorbency
Quickly absorbs moisture for effortless drying.
Strong & Durable
Designed to resist tearing, even when wet.
One Fresh Towel. Endless Everyday Uses.
Made With Intention.
Plant-based fiber. Thoughtfully designed.
Fresh Intention towels are made with 100% plant-based regenerated cellulose fiber derived from wood-based sources.
Our cellulose fibers are designed to return to nature after use and are biodegradable in soil, freshwater, and marine conditions. They are also compostable in industrial and home conditions.
We believe everyday essentials can deliver the performance you want while being made with materials selected with sustainability in mind.
Cleaner Today.
Brighter Tomorrow.
Why Cellulose?
Nature-inspired. Everyday performance.
We selected regenerated cellulose fiber for its combination of softness, strength, and absorbency—the qualities you want in a face towel.
It gives Fresh Intention its soft feel and dependable performance while offering a plant-based alternative to conventional synthetic fibers.
Find Fresh Intention Near You.
Available in the United States and Canada.
United States
35 Count Face Towels
7.1″ × 7.9″ (18 × 20 cm)
Launching nationwide at Dollar Tree.
Canada
50 Count / Unités
10″ × 11.8″ (25.4 × 30 cm)
Launching nationally across Canada.